Our Insights
The philosophy of OC&C Strategy Consultants is to treat each problem as unique, providing truly customised solutions rather than generic packages for our clients.
This selection of OC&C's publications illustrates our ability to think creatively, generate new insights and provide a fresh perspective on established thinking.
In this section you can view and download our strategic "Insights"; short provocative pieces that we write as food for thought for our clients.
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Retail innovation as a new growth lever for FMCG brands in China?
Many leading FMCG brands are facing growth challenges in China including a channel shift from traditional offline channels to ecommerce, and the category innovation to meet young consumers' fast changing needs. Will more FMCG brands explore the opportunity of retail innovation to rejuvenate brand and growth in China?
Friends with benefits
On paper there is great strategic logic for the recent alliance announced between MediaMarktSaturn and FNAC Darty.
Analytical culture: The key to unlocking big data’s potential?
We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining
What you need to know about China eCommerce
Are you ready to capture the China eCommerce opportunity? Here are six characteristics you need to know about China eCommerce
Capping Uber numbers in NYC: the first of a wave of regulatory interventions?
Taxi regulations exist for a reason – to balance the needs of different constituencies: passengers, taxi operators, drivers, other road users and residents
Breaking the habit: finding growth amid boring consumer behaviours
Why substitution is much easier than creating major shifts in consumption
Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
Don't blame it on the weather, man!
5 ways retailers can avoid getting burnt by summer
We lowered prices. That didn’t work, so now we’re raising them
In a strategy shift Procter & Gamble move to raises prices but is this really the way to success?
Wake up and smell the coffee delivery
Who would have predicted a few years ago that eCommerce would stretch into the coffee market. Well, today, Starbucks has announced a venture with Alibaba to offer coffee delivery across China. Why is this significant?