OC&C advises Voff on recent sale to Axcel

Tuesday 19 July 2022 | News

We are pleased to congratulate Voff on the recent sale to Nordic PE firm, Axcel. Voff is currently owned by Swedish investor Systematic Growth, with senior management and key employees who will continue as significant minority shareholders alongside Axcel.

Established in 2014, Voff is a Swedish premium natural petfood platform, offering raw pet food, treats, chews and supplements through multiple channels (online and offline). They have since become a leading platform in the natural pet food market in Europe, with a number of premium brands having since joined the company. With presence in Germany, UK and the Nordics, Voff has over 300 employees and makes c. SEK 1 billion in revenue.

OC&C is a leading strategy consultancy working with both major global corporations and local champions. We advise commercially on transactions and have been involved in some of the largest deals worldwide in recent years. In particular, we have extensive experience in the pet space, working globally with both investors and trade players in pet food, retail and services.

For more details on our experience, please contact our team.