Running to stand still
OC&C's annual review of the Top 50 global FMCG companies (2010)
Wednesday 03 March 2010Report
After the storm of recession, dead calm. Sales have flattened for the top 50 fmcg giants of today but a few are speeding along.
As recession battered global markets, the world’s biggest fmcg companies proved their mettle. Huge, efficient and diverse, they ploughed through 2008’s economic storm – as with 2007’s spiralling inflation – virtually unscathed. So, with the black clouds retreating, the relative calm of 2009 would be no challenge – right?
Wrong, The Global 50, compiled by OC&C Strategy Consultants, are labouring under some of the toughest conditions yet: stagnant consumer demand, volatile commodity prices and – on a scale note seen before = slick and effective local competition in emerging markets.
Overall sales growth dropped from 13.3% in 2008 to just 0.6% in 2009, while SAB Miller, Dean Foods and FrieslandCampina saw double-digit sales declines. Four of the five biggest grocery companies experienced a dive in sales. Profit margins also suffered…
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