Zee Ashraf
Senior Leadership
Zee focuses on digital marketing and customer acquisition, operating at the intersection between media owners, consumer brands and marketing services and technology providers.
He has spent over a decade working with consumer-facing businesses on creating winning customer acquisition and retention strategies, and driving or responding to disruption in their industries.
He also works extensively with owners and operators across the media and marketing ecosystem (including media owners, agencies and technology companies) on strategy and proposition development.
In parallel, Zee is highly active in M&A across these industries, working with a breadth of investors and sponsors.
Education & Prior Experience
- MA, MEng Engineering, University of Cambridge
- Scholar at Arthur Andersen
- Sabbatical starting up and building a digital healthcare data platform, My Clinical Outcomes
"Thinking about the near-term evolution of markets is absolutely necessary. But it’s when you ask ‘and then what?’ that it gets really interesting."
Related Publications
Growth in the Video Gaming Ecosystem: the new role of games as media
Game streaming platforms such as YouTube Gaming and Twitch now play a significant role in how gamers discover and enjoy titles, and watchers represent a significant and rapidly growing opportunity for game publishers, developers and brands to access consumers as traditional media consumption continues to decline, and the gaming audience continues to expand.
Growth in the Video Gaming Market: the changing state of play
Until recently, the video games industry has lagged behind other media categories in embracing the structural, behavioural and economic shifts that have transformed entertainment. But this is changing fast, and for games publishers and advertisers who quickly embrace these changes, the opportunities are huge.
Keep calm and play on: The rise of Digital Leisure
Perspectives on the growth of Digital Leisure and the characteristics of a winning model
Are you up to speed with Due Diligence 2.0?
In an environment of high deal valuations and plentiful dry powder, investors need to work harder than ever to track down the best assets and set themselves up to make a strong investment
Up close & personal
OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK, the USA, China and continental Europe