Classifieds 3.0: The reinvention phase
The old playbook is dying. Leaders are transforming their business models to seek new growth
Tuesday 16 July 2019Report
For classifieds, the ‘booming 2010s’ were a time of extraordinary expansion. However, as monetization has reached a natural ceiling, tailwinds have begun to evaporate in developed markets. Now, as we enter the ‘reinvention phase’ of market development, some are adopting radically different approaches, with no right or wrong answer.
Uberization of brokers, getting closer to the transaction, championing the consumer…In this study, presented at the Global Online Marketplaces Summit in Miami this year, we explore the different approaches leaders are taking across the world. And assess what the successes and failures so far teach us about the inherent risks and opportunities.
OC&C contacts
Read Publication
Suggested Reading
The OC&C Digital Media Index: Poles apart
Fake news, Twitter bots, and the Great Divide. Boomers, Millennials, and Gen Z. Polarisation remains the core topic of the news world in 2019 as the political landscape remains fractured
The OC&C Digital Media Index - Online TV in 2019: Netflix on top but under attack
Netflix has kept its place at the top of our online TV index, winning across multiple genres and age groups. But being the rising star makes you a target
Journey to the centre
Some international media businesses are shifting senior management and front-office roles away from London and back to their central HQs – and Brexit is accelerating this trend
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold of their audiences and remain relevant
Is content king after all?
With the next wave of platform-based digital disruption imminent for the media industry, we examine the pattern of platform insurgence, the likely impacts on brands and how traditional news businesses should respond