Analytics
We believe the best strategies are data-driven and the true potential of our client’s data is unexploited. OC&C embeds analytics specialists in our teams to unlock the power of analytics, AI and big data and turn these into clear and actionable insights for business strategy decisions.
Our Analytics team addresses the most complex strategy questions such as:
- Loyalty and customer segmentation
- Range and pricing
- Yield optimisation
- Marketing effectiveness
- Workforce optimisation
- Location and network strategy
- And many others
All of these problems require unpicking vast amounts of data to get to the heart of the question. We operate on an accelerated timescale using advanced analytics techniques and innovative new approaches such as AI and Machine Learning. To do this, we put our analytics expertise at the front of our teams so you can benefit from analytical horsepower combined with commercial focus.
For organisations looking to scale their own analytics capabilities, we build futureproof strategies for taking advantage of analytics and AI. This includes:
- Process, organisational design, data culture and tech stack reviews
- Opportunity identification
- Roadmap for implementation and conditions for success
We help clients realise the potential of their data using analytics and AI
Our Thinking
It's the uncertainty not the hardship that's so difficult
It's hard to find the right hyperbole to describe these extraordinary times that we find ourselves in. Today more than a quarter of the world's population are operating under lockdown with this number continuing to escalate rapidly
The new kid on the block - Blockchain
Blockchain seems a notch less hot than it used to. As per Crunchbase data, investments in 2019 are estimated to be $3.38 billion, which is significantly lower than the 2018 investment figure of $12.86 billion of blockchain venture funding
What’s in store for retail analytics?
At OC&C we’re increasingly deploying our big data analytics capability in Retail. As we support retailers with analytics, we’re looking at what’s new and what’s to expect in the next 12 months
7 step brand planning in a big data world
I’ve spent half my career working in advertising, and later brand strategy consulting. Brands were my first love. But how we think about building brand portfolios has changed
Rethinking CPG revenue growth management: A 21st century approach
A quick scan of the business pages will tell any consumer goods executive something they already know: consumer goods companies are trading within a context that is new, different and challenging
Managing CPGs for margin growth
There was interesting news this week that Unilever is attaining good revenue growth through upward management of prices, even though volumes have been flatter
7 surprising facts about grocery price optimisation
It’s common for grocery retailers to dwell on the topic of Pricing. Pricing is of course a massive lever on profitability. But there are some surprising truths about grocery price optimisation
Mend not end - designing the 21st century sales force
Big companies like Merck and Microsoft have been laying off thousands of sales reps. Even Harvard Business Review has carried articles titled “How to Downsize Your Sales Force.”
Putting the AI in retail (Yes, there's an a and I in retail)
Last week my two World’s collided when on Wednesday, the Association for Computing Machinery, the world’s largest society of computing professionals, announced three winners of the Turing Award for their work as pioneers in Artificial Intelligence
SKU cannot negotiate with gravity
“The odds catch up. Probability is like gravity: you cannot negotiate with gravity.”
The era of the dynamic menu is upon us
McDonald's $300m acquisition of an Artificial Intelligence company heralds a new era in the way in which food menus will be adjusted and optimised in real time
Let’s get real about AI
There is an executive-level consensus on the potential competitive power of Artificial Intelligence; or as one of our interviewees put it “bigger than splitting the atom”
The new polyglots
How many languages do you speak? English? French? Maybe whatever you happen to remember from GCSE German? What about R? SQL? Python? Julia? Perl or Java?
Do humanities matter in a world of AI?
There’s growing evidence that government’s view on the skills required to address Britain’s productivity shortfall
Placing the right bets
Retailers have a variety of levers at their disposal to drive commercial performance – from price and promotions to range and space
Analytical culture: The key to unlocking big data’s potential?
We now generate 2.5 quintillion bytes of new data every day, bringing the potential to transform a vast array of business activities from retail to mining