He has recently worked with some of the world’s largest advertisers including P&G, Nestle, GSK, Lloyds, ABInBev and FCA/ Stellantis to maximise Marketing Effectiveness though the right use of Customer Identity and Data & Analytics.

Martin joined OC&C to help solve highly relevant challenges of our TMT clients: Software companies with Accelerated Growth by better using Customer Data, Media Owners navigate Ad Sales in a Post-Cookie world, and Digital Natives improve Marketing Effectiveness.

He has a true aptitude for advanced Data & Analytics and its role in enabling client’s growth or disrupting their own business. He has leveraged data & analytics and hypothesis testing to help clients arrive at actionable strategic decisions in highly ambiguous situations. As a former practitioner and leader in analytics he can advise on the critical success factors for successful advanced analytics.