New frontiers
OC&C's annual review of the Top 50 Global FMCG Companies
Wednesday 11 May 2011Report
As growth slows in the ‘Old West’, global suppliers are venturing into new territories. But they are facing stiff competition from domestic players – as this year’s ranking of the top 50 global FMCG companies reveals.
Now the West has been won, the global gunslingers of FMCG are crossing the borders into high-growth, emerging economies. But there are no easy wins to be had. They're having to go head to head with major local players in the fight for market supremacy – as this year’s Global 50 league table of the world's top FMCG suppliers reveals. The table, compiled exclusively for The Grocer by OC&C Strategy Consultants, offers a tantalising glimpse at where the future powerbase of FMCG will lie. The top 10 remains unchanged but further down the list seismic shifts are taking place. Indeed, some national players are now growing so strongly in their domestic markets that they have usurped established multinationals in the rankings …
Read Publication
Suggested Reading
Are you good enough?
Retailers have traditionally thrived by making choices. Some retailers would offer low prices, others great service, others huge range. Successful retailers made trade-offs in a way that both delivered great customer satisfaction and created successful businesses
Christmas cheer?
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative
Enter the dragons' den
The Chinese dragons dominate the top end of the 'OC&C China 50' study of the largest 50 FMCG companies in China - 7 out of the top 10 companies are from China or Taiwan and 60% of the list as a whole is occupied by the local players
The big leagues
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
The dawn of the e-tailers
OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands