Oliver Rowson
Senior Leadership
Oliver has deep experience in the food and drink industries where he works for grocery retailers, leading branded and private label manufacturers and commodity businesses.
He has experience across multiple categories and across the value chain including agriculture, primary/secondary processing, food service & retail.
He has particular expertise in using a deep understanding of value chain economics, competitive cost analysis and customer insight to inform strategy development and enable performance improvement.
Education & Prior Experience
- Price & Promotions Strategy B&Q Plc
- Partner, JMP Strategy
- Oxford University, BA Law
"Oliver specialises in the Consumer sector where he works with leading consumer goods companies and retailers to set direction and catalyse senior teams. He typically works within long-term client relationships where he supports his clients from diagnosis through to practical commercial action."
Related Publications
Meat substitutes
The rapid rise of meat substitutes has all the hallmarks of a classic market bubble – lots of new entrants trying to cash in on the gold rush, a wide range of competing (often as yet unproven) technologies vying for recognition and investment – and huge hype
Getting a taste for success
Consumer goods companies are right to embrace the trends such as health, indulgence and convenience that currently underpin product development in food and drink. But being topical doesn’t mean you’re always doing the right thing