Winning strategies for a smooth ride
Come up trumps in India's FMCG landscape
Monday 02 January 2012Report
There are growing concerns that the once sizzling Indian economy is cooling off. With the rainfall playing truant and industrial growth slowing down, both agricultural and manufacturing sectors are likely to feel the heat. In addition, the Indian buyer presents a unique challenge; discerning in her taste but also value conscious; global in her mindset but truly Indian at heart.
How are these challenges likely to impact FMCG companies and what steps can they take to sustain past performance? How do brands create a lasting impression and a place for themselves in customers’ minds and hearts? Despite the economic challenges, we believe India offers huge opportunities for growth in FMCG. But companies will need to tailor their strategies to ensure a smooth ride in the Indian Safari...
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