Anthony Gent
Senior Leadership
Anthony is Head of OC&C's FMCG Practice. He specialises in consumer goods, particularly food and drink, on an international basis.
He works right across the value chain from producers through to grocery retailers and leisure operators. Within this he focuses on driving profitable growth across a wide range of categories through improving the ‘go to market’ strategy whether that be through developing new channels, strengthening routes to market or through international expansion. He also supports trade and private equity investors across the different consumer sectors in maximising the value of their investment throughout the lifecycle of ownership from acquisition to divestment.
Anthony has lived and worked in both the UK and China and is particularly interested in how changing routes to market in both developed and emerging markets are putting pressures on company business models and ways of working.
Education & Prior Experience
- Interim MD, John West (seconded)
- Marketing Strategy, Asda-Walmart
- Oxford University: MPhys, Physics
"Helping people make hard choices and providing a practical route to enable them to change for the better is as the heart of what we do."
Related Publications
Go social
Engagement has been the watchword of forward thinking marketeers when it comes to promoting a brand through social media
Unmasking the secrets of Chinese beauty
A peek into China’s skincare consumption trends and winning tips to thrive in the world’s largest skincare market
Bridging the gap
Direct to Consumer (D2C) businesses have been launching across consumer categories in recent years – from apparel to beauty
Serving up a winner
China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines
False dawn
In the toughest grocery retail conditions for a generation, it's not scale so much as fleetness of foot that counts, reveals the latest OC&C Top 150
Hitting a BRIC wall
With growth in Europe static and fmcg groups struggling to find their stride in emerging markets, they’re eyeing up opportunities in the dark continent
On the rebound
It's not just the Premiership that's being taken over by foreign players. Over the last 10 years, UK-based ownership of the Top 150 food & drink suppliers has declined significantly
Enter the dragons' den
The Chinese dragons dominate the top end of the 'OC&C China 50' study of the largest 50 FMCG companies in China - 7 out of the top 10 companies are from China or Taiwan and 60% of the list as a whole is occupied by the local players