Serving up a winner
Establishing a winning proposition in China's restaurant landscape
Wednesday 25 May 2016Report
China is home to almost 1.4 billion people, close to 8 million foodservice POS and dozens of unique local cuisines. The middle class is growing explosively and is expected to reach one billion people by 2030. As disposable incomes rise and a younger generation of middle class emerge, lifestyles are changing. Chinese consumers are eating out more frequently than ever before and developing an appetite for international cuisine. Restaurants are racing to stand out against a backdrop of increasing competition for a share of the 'Chinese stomach'.
How does one begin to untangle the diverse and fragmented restaurant landscape to find a winning formula? OC&C delves into this topic with an in-depth study, covering consumer surveys and store audits, in search of the answer.
Read Publication
Suggested Reading
In need of fresh ideas
China's largest food retailers (supermarkets and hypermarkets) have suffered a torrid 18 months and will need to transform their offering in order to recover from declining growth
Standing out from the crowd
The speeds of change in China's political, social, technological and economic environments have made generational shifts much more pronounced than other countries
The great mall of China
Retail sales in China are still showing double-digit growth that is not only fuelled by rising consumer incomes but also a booming construction landscape
Journeys to the west
The classic Ming Dynasty novel “Journey to the West” tells the tale of Xuanzang, a Chinese monk trekking to India to study Buddhist scriptures alongside a colourful collection of magical characters